OnePlus exits Western markets amid chip shortage crisis
Chinese smartphone maker OnePlus is withdrawing from Western markets as a global memory chip shortage severely impacts the industry. The company will continue supporting existing devices with software updates and security patches but did not specify a timeline for a complete shutdown. Parent company Oppo confirmed that OnePlus's product roadmap in China remains unchanged. However, Oppo's budget subsidiary Realme will stop launching new products in China and shift focus to overseas markets. These moves aim to consolidate resources and enhance global product strategy synergy.
Key facts
- OnePlus is exiting Western markets.
- The withdrawal is due to a memory chip shortage.
- OnePlus will continue software updates and after-sales service for existing devices.
- No detailed timeline for complete shutdown was provided.
- Oppo stated OnePlus's China product roadmap is unchanged.
- Realme will no longer launch new products in China.
- Realme will focus on overseas markets.
- The moves aim to consolidate resources and enhance global product strategy.
Entities
Institutions
- OnePlus
- Oppo
- Realme
Locations
- China
- Western markets