ONBOX Crowdsources 100 Hand-Painted Letters for Bar Supernova's Brand Identity
Bar Supernova, a new establishment in Vancouver's Chinatown, was created by bartenders Max Curzon-Price and Andrew Kong, alongside chef-partner Shaun Couzelis. The bar's branding, crafted by design studio ONBOX, features a unique wordmark formed from contributions by over 100 attendees at a pop-up event, where each guest painted a letter. This modular logo reflects the bar's commitment to sustainability by repurposing food byproducts into lasting ingredients. Chris Rodgers, ONBOX's creative strategist, shared that the concept was inspired by themes of art and authenticity, aiming for an imperfect, human touch. The branding, which includes menus and signage, balances energetic design with clear typography, drawing inspiration from artists like Matisse and Miró. Co-founder Adam Hartley described the collaboration as a labor of love, while Curzon-Price credited ONBOX with capturing the essence of the bar.
Key facts
- Bar Supernova is located in Vancouver's Chinatown.
- Founded by Max Curzon-Price, Andrew Kong, and Shaun Couzelis.
- The bar's philosophy is waste-conscious, transforming food byproducts.
- ONBOX designed the brand identity.
- Over 100 guests painted letters at a pop-up event.
- The wordmark is modular, with letters interchanging.
- The identity includes menus, coasters, signage, and a website.
- ONBOX's team included Chris Rodgers and Adam Hartley.
Entities
Artists
- Max Curzon-Price
- Andrew Kong
- Shaun Couzelis
- Chris Rodgers
- Adam Hartley
- Henri Matisse
- Joan Miró
Institutions
- ONBOX
- Bar Supernova
- PRINT Magazine
Locations
- Vancouver
- Canada
- Chinatown