On and PAF Unveil Land Art Trail Loop by Strijdom van der Merwe in Tenerife
On, a Swiss activewear company, has engaged South African land artist Strijdom van der Merwe to construct a 50-meter trail-running loop in the Poris Desert of Tenerife, Canary Islands. Drawing inspiration from ancient stone circles, this installation is intended for athletes and will endure until it succumbs to the elements. This initiative is part of On's partnership with the Korean brand Post Archive Faction (PAF), which began when PAF co-founder Dongjoon Lim introduced van der Merwe to Lucy Delacherois Day from On. At the heart of 'Current Form 5.0' is the Cloudsoma trail-running shoe, set to launch on 3 September 2026, featuring design cues from rocks and integrating CloudTec Connect and Missiongrip. The release will be accessible through on.com, postarchivefaction.com, and select retailers.
Key facts
- On commissioned Strijdom van der Merwe to create a 50m trail-running loop in Tenerife's Poris Desert.
- The land art piece is located on the volcanic southwestern coastline of the Canary Island.
- The work is part of On's collaboration with Korean brand Post Archive Faction (PAF), titled 'Current Form 5.0'.
- The loop is designed for runners and will remain until weathered by time.
- The project was initiated after PAF's Dongjoon Lim introduced van der Merwe's work to On's Lucy Delacherois Day.
- The new Cloudsoma trail-running shoe, inspired by rock formations, launches on 3 September 2026.
- The shoe features CloudTec Connect and Missiongrip technologies.
- Dongjoon Lim drew inspiration from rocks in Switzerland's Engadin region.
- The collaboration aims to bring nature, movement, and technical function into conversation.
Entities
Artists
- Strijdom van der Merwe
- Dongjoon Lim
Institutions
- On
- Post Archive Faction (PAF)
- Wallpaper*
Locations
- Tenerife
- Spain
- Poris Desert
- Canary Islands
- Switzerland
- Engadin