OlssønBarbieri Designs Tactile Packaging for Stavanger Ysteri Raw Milk Cheese
The packaging identity for Stavanger Ysteri, a producer of raw milk cheese located in Stavanger's historic fish canning area and established by Lise Brunborg, was designed by the Oslo-based studio OlssønBarbieri. Instead of opting for rustic visuals, the studio emphasized culinary chemistry, with artist Debora Szpilman providing intricate linework that illustrates microscopic life. The cheese varieties are inspired by mythology, featuring names such as Fønix and Pan. The typography merges an Arts and Crafts serif with a straightforward grotesque, while the primary emblem incorporates a tree trunk from the Stavanger city crest. Labels, available in two sizes and printed on uncoated paper with blind embossing, utilize colors that reflect cheese chemistry, complemented by breathable waxed paper wraps, and are served at prestigious venues like Maaemo.
Key facts
- OlssønBarbieri designed the packaging for Stavanger Ysteri, a raw milk cheese producer based in Stavanger's historic fish canning district.
- Founder Lise Brunborg holds a degree in physics and a master's in chèvre, and sources fresh unpasteurised milk daily from Leikvoll Økologiske Gard.
- Artist Debora Szpilman drew the label linework, capturing the microscopic life that curdles raw milk.
- Typography pairs an Arts and Crafts serif with a simple grotesque font, and the main emblem of a sprouting tree trunk references the Stavanger city crest and old sardine can labels.
- Two label sizes form the system: small discs for cut wedges and large rounds for whole cheese wheels, with text running along outer arcs.
- Labels use uncoated paper with blind circular embossing, plus hand-layered rectangular tags with deep debossed texture and embossed cheese names.
- Colours derive from cheese chemistry: soft pink for cave-aged Pan's rind, warm brown for the stout beer in Konrad, and deep blue for Fønix's blue mold.
- Cheese names follow mythological tales, from Fønix to the god Pan, and the packaging appears at top tables including Maaemo.
Entities
Artists
- Lise Brunborg
- Debora Szpilman
Institutions
- OlssønBarbieri
- Stavanger Ysteri
- Leikvoll Økologiske Gard
- Maaemo
- Behance
Locations
- Stavanger
- Norway