Olo Launches Nationwide Food Delivery App With Flat 5 Percent Fee and No Menu Markups

Olo, a food delivery application that imposes a flat service fee of 5 percent on restaurants, launched today across Android and iOS platforms. According to Founder and CEO Noah Glass, restaurants typically compensate for the 20 to 30 percent commissions charged by major marketplaces by increasing menu prices. Olo's main advantage is its lack of such price hikes; customers pay the same prices as in-store, although delivery incurs a fee. The app introduces 250 brands and aims for further expansion. Olo avoids sponsored listings, presenting a clear view of nearby restaurants and previous orders. With over two decades in digital ordering, Glass previously founded Mobo in 2005, which later transformed into Olo, now processing over 3.5 million orders daily.