Old Navy x Altuzarra Launch Party Transforms McNally Jackson Books at Rockefeller Center
On Thursday night, McNally Jackson Books at Rockefeller Center celebrated the collaboration between Old Navy and Altuzarra with a special event. The Fifth Avenue windows featured books adorned with jackets showcasing the collection's patterns. Among the attendees were campaign star Alexa Chung, designer Joseph Altuzarra, and Old Navy's Chief Creative Officer Zac Posen, along with guests such as Riley Keough and Cole Sprouse. Altuzarra reminisced about his meeting with Posen around a year and a half ago, which sparked the partnership. Inside the venue, mannequins exhibited pieces from the collection, and themed cocktails were offered. The collection, inspired by literature and influenced by Wuthering Heights and Jane Austen, launches on September 30 at select stores and OldNavy.com.
Key facts
- The Old Navy x Altuzarra launch party took place on a Thursday evening at McNally Jackson Books Rockefeller Center.
- The Fifth Avenue windows displayed stacks of books wrapped in jackets printed with collection patterns and illustrations.
- Alexa Chung, Joseph Altuzarra, and Zac Posen hosted the event, with guests including Riley Keough, Cole Sprouse, Alisha Boe, Daria Strokous, and Rachelle Hruska.
- Altuzarra and Posen met at a party about a year and a half ago, shortly after Posen was named Old Navy's creative head.
- The 7,000-square-foot bookstore featured mannequins in collection looks, signature drinks like Fair Isle and Twin Flame cocktails, and a Wildflower Spritz mocktail.
- Pinch Food Design served light bites, a string quartet performed, and guests made pressed-flower bookmarks with Framed Florals.
- Altuzarra was inspired by rereading Wuthering Heights and reading Jane Austen and the Brontë sisters while designing the capsule.
- The collection marks Altuzarra's first foray into kidswear and will be available starting September 30 in select stores and at OldNavy.com.
Entities
Artists
- Joseph Altuzarra
- Zac Posen
- Alexa Chung
- Riley Keough
- Cole Sprouse
- Alisha Boe
- Daria Strokous
- Rachelle Hruska
- Amy Coleman
- Mia Calabrese
- Ella Mendelsohn
- Jane Austen
- Emily Brontë
- Charlotte Brontë
- Anne Brontë
- Anna Sui
- Christopher John Rogers
Institutions
- Old Navy
- Altuzarra
- McNally Jackson Books
- Pinch Food Design
- Framed Florals
- YouTube
- Vogue
- Gap Inc.
Locations
- Rockefeller Center
- Fifth Avenue
- New York City
- United States
- England
- Scotland
Sources
- Vogue Arts —
- Vogue Arts —