Odds Studio Debuts First Beauty Identity for French Skincare Brand Alaena
Odds, a creative studio located in Paris, has successfully executed its inaugural identity project within the beauty industry for Alaena, a luxury skincare brand established by dermatologist Dr. Sylvie Peres. Co-founders Amélie Warnault and Djelissa Latini highlighted the brand's commitment to enhancing the skin's natural biological processes. Rather than adhering to industry trends, the studio opted for a minimalist design. The logo showcases spacious letter spacing and precise linear forms, drawing inspiration from scientific texts. Packaging incorporates a singular blue hue from G. F. Smith's Colorplan New Blue, accented with chrome and silver elements. The artistic direction was led by Emma Burlet and Pauline Azur, with visuals credited to Odds Studio, 2026.
Key facts
- Odds is a Paris-based creative studio co-founded by Djelissa Latini and Amélie Warnault
- Alaena is a French luxury skincare brand founded by dermatologist Dr. Sylvie Peres and her family
- The Alaena identity is Odds' first project in the beauty space
- The logo uses generous tracking and sharp linear letterforms inspired by scientific documents and archival material
- Layouts reference Snellen eye-test charts for a sense of medical rigour
- Packaging centres on a single blue shade matched to G. F. Smith's Colorplan New Blue
- Chrome and silver details and transparencies reference laboratory samples and scientific instruments
- Art direction and imagery are credited to Odds Studio / Emma Burlet & Pauline Azur, 2026
Entities
Artists
- Djelissa Latini
- Amélie Warnault
- Dr. Sylvie Peres
- Emma Burlet
- Pauline Azur
- Ellis Tree
Institutions
- Odds Studio
- Alaena
- G. F. Smith
- It's Nice That
- Kingston School of Art
Locations
- Paris
- France