Odd Works Creates Playful Geometric Branding for Toyto

Odd Works, led by designer Anastasia Suryaninova, has developed a whimsical brand identity for Toyto, a new children's brand. The visual identity features modular geometric shapes, soft pastel hues (pale butter yellow, soft mint, sky blue), and a custom rounded geometric font that evokes play blocks. Simple line-art illustrations complement the typography, balancing structural simplicity with playfulness. The branding extends into physical packaging: custom boxes, toy blocks, and screen-printed posters use natural cardboard textures and matte paper stocks, avoiding glossy finishes. Clean die-cut windows and minimal layouts keep focus on the colorful toy components. The design aims to create a friendly, premium experience that is digestible for both parents and children.