Obrazur Brands Unveils Kinetic Visual Identity with Acid Yellow and Serrated Geometry
Obrazur Brands, a Ukrainian design studio, has unveiled a self-directed rebranding initiative characterized by a striking graphic identity that emphasizes optical movement and industrial accuracy. This design framework, which avoids simplistic monograms, is crafted for applications such as architectural wayfinding, digital presentations, stationery, and work apparel. Central to the identity is a dynamic circular symbol adorned with jagged arcs, evoking the visual dynamics of mechanical components. The typography reflects Swiss design principles, utilizing grotesque sans-serif fonts for enhanced readability. The color scheme features acid yellow, matte charcoal, white, and grey, alongside industrial elements like ribbed glass and corrugated metal. This project, presented on Behance, highlights modern studio branding through kinetic imagery and textured finishes.
Key facts
- Obrazur Brands is a Ukrainian design studio.
- The studio unveiled a self-initiated rebrand concept for its own visual identity.
- The identity features a serrated circular mark with saw-toothed outer arcs.
- The design system is intended for architectural wayfinding, tactile stationery, digital hardware showcases, and screenprinted workwear.
- The color palette includes acid yellow, matte charcoal, stark white, and concrete grey.
- Industrial materials used include fluted ribbed glass, perforated corrugated metal, and thick paper stock with blind embossing.
- Typography follows Swiss typographic discipline with grotesque sans-serif letterforms.
- The project is showcased on the Obrazur Brands Behance page.
- The identity is designed to scale across environmental posters, exhibition banners, and social media collateral.
Entities
Institutions
- Obrazur Brands
Locations
- Ukraine