ARTFEED — Contemporary Art Intelligence

Notpla Uses Seaweed to Replace Single-Use Plastic Packaging

other · 2026-09-16

Notpla, a packaging firm based in the UK, has developed a fully biodegradable alternative to plastic made from seaweed. In 2013, co-founders Rodrigo Garcia Gonzalez and Pierre Paslier invented Ooho, an edible water bubble intended to substitute plastic bottles. Following a challenge from Just Eat, Notpla created a takeaway box that features a natural seaweed coating, making it both grease-resistant and compostable. In 2025, the company launched the Notpla Pipette for single-use sachets. Notpla earned the Innovation of the Year award at the UK Packaging Awards and secured €4 million in funding from Horizon Europe for a compostable coffee cup initiative. The firm aims to eliminate 1 billion single-use plastics by 2030, having already replaced over 41 million items and 75 tonnes of plastic.

Key facts

  • Notpla is a UK-based packaging company that creates 100% biodegradable alternatives to plastic from seaweed.
  • Co-founders Rodrigo Garcia Gonzalez and Pierre Paslier designed the edible water bubble Ooho in 2013.
  • Just Eat challenged Notpla to create plastic-free takeaway boxes, leading to food containers with seaweed coating.
  • In 2025, Notpla launched the Notpla Pipette, a seaweed alternative to single-use plastic sachets.
  • Notpla won Innovation of the Year at the UK Packaging Awards and the Responsible Packaging Expo Awards in 2022.
  • Gonzalez and Paslier received €4 million from Horizon Europe for a three-year project to develop a compostable coffee cup coating.
  • Notpla aims to replace 1 billion units of single-use plastic by 2030; it has already replaced over 41 million items.
  • Replacing all single-use plastic with seaweed-based alternatives would require only 0.066% of the ocean's plantlife, according to Notpla's projections.

Entities

Artists

  • Rodrigo Garcia Gonzalez
  • Pierre Paslier

Institutions

  • Notpla
  • Just Eat
  • Horizon Europe
  • UK Packaging Award
  • The Responsible Packaging Expo Awards

Locations

  • United Kingdom

Sources