Nordstrom Launches Fall 2026 'Friends of Friends' Campaign with NYFW Eve Party at Sotheby's
The evening before New York Fashion Week kicked off, Nordstrom hosted a celebration for its Fall 2026 designer campaign called "Friends of Friends" at Marcel inside Sotheby’s on Madison Avenue. A vibrant mix of fashion designers, models, stylists, and executives gathered for the event. The campaign, styled by Dara Allen and photographed by Ethan James Green, was sent out as a special printed mailer. Dara, wearing a striking lime green sequin mini dress, shared her fondness for this retro approach with Vogue. Among the notable guests were designers like Christopher John Rogers and Jason Wu, alongside executives such as Tom Ford’s Lelio Gavazza. Yumi Shin introduced Brooke Bobb, Nordstrom's new fashion director, highlighting emerging talent. The campaign showcased pieces from Bottega Veneta, Sacai, and others, with a menu featuring delicious bites and drinks.
Key facts
- Nordstrom hosted a party at Marcel at Sotheby's on Madison Avenue on the eve of New York Fashion Week.
- The event celebrated Nordstrom's Fall 2026 designer campaign titled 'Friends of Friends.'
- The campaign was photographed by Ethan James Green and styled by Dara Allen.
- It was delivered as a special printed mailer, which Dara Allen praised for its nostalgic and tangible format.
- Guests included designers Christopher John Rogers, Jason Wu, Phillip Lim, and Emily Adams Bode Aujla.
- Executives present included Lelio Gavazza (Tom Ford CEO), Matteo Mascazzini (Giorgio Armani CEO), Sam Lobban (Thom Browne CEO), and Tracy Piazza (President of Brandon Maxwell).
- Yumi Shin, Executive Vice President of Global Brand Partnerships at Nordstrom, spoke and introduced Brooke Bobb as the new fashion director.
- The campaign features looks from Bottega Veneta, Sacai, Balenciaga, Tom Ford, Khaite, and Thom Browne, with set design by Marcs Bird and art direction by Drake Carr.
Entities
Artists
- Ethan James Green
- Dara Allen
- Christopher John Rogers
- Jason Wu
- Phillip Lim
- Emily Adams Bode Aujla
- Lelio Gavazza
- Matteo Mascazzini
- Sam Lobban
- Tracy Piazza
- Jessica Joffe
- Laura Ponte
- Polina Isadora
- Yumi Shin
- Brooke Bobb
- Marcs Bird
- Drake Carr
- Cruz Valdez
- Julia Ferentinos
- Emily Dawn Long
- Zane Li
- Amir Taghi
- Aisling Camps
- Samantha Pariente
- Fern Mallis
- Jian DeLeon
- Becky Malinsky
- Lamar Johnson
- Tanerélle
- Tonne Goodman
- Laura Kim
- Paul Arnhold
- Wes Gordon
- Jamie Haller
- Maria McManus
- Charlotte Holman Ros
Institutions
- Nordstrom
- Sotheby's
- Marcel
- Vogue
- Bottega Veneta
- Sacai
- Balenciaga
- Tom Ford
- Khaite
- Thom Browne
- Giorgio Armani
- Brandon Maxwell
- La Mercerie Pâtisserie
Locations
- Madison Avenue
- New York
- United States