Nordic Knots Co-Founder Liza Laserow Berglund on Textiles as Atmospheric Foundation

In the second installment of the Navigators of Design interview series, produced by designboom in collaboration with Most Studios, Liza Laserow Berglund, co-founder and chief creative director of Stockholm-based rug and textile brand Nordic Knots, discusses the brand's resistance to accelerated consumption. Launched in 2016, Nordic Knots prioritizes slow, tactile traditional production and timeless design over fleeting novelty. Berglund, whose early immersion in high-end antiques informed the brand's visual identity, emphasizes honest materials and refined design to create pieces that feel both modern and enduring. The brand's sober color palette and focus on longevity aim to elevate rugs from functional objects to defining structural elements in interiors. Berglund notes that collaborations with partners who bring distinct perspectives yield meaningful results. After living in New York, she gained perspective on the Scandinavian culture of nurturing homes over time, which shaped Nordic Knots' positioning. The brand demystifies traditional weaving to shift consumer mindset toward lasting quality.