NH1 Design Rebrands Websol as Technology-First Solar Brand
NH1 Design has transformed Websol, a solar cell and module producer with over 30 years of experience, from a manufacturing-centric entity into a technology-driven brand. This rebranding maintains the trust Websol has cultivated throughout its history while altering its messaging to emphasize performance over production. NH1 Design crafted a narrative highlighting solar technology as the company's core strength, establishing a new verbal identity, visual language, and cohesive brand system across all platforms. The design, inspired by the sun and solar engineering precision, features bold typography, structured layouts, and a vibrant color scheme of orange, yellow, and blue, reflecting sunlight's dynamic qualities. A grid-based design mirrors solar cell formation, creating an engineered visual language. Packaging has been streamlined for clarity, with unnecessary elements eliminated in favor of functional communication. All materials, including stationery, corporate communications, product packaging, and digital interfaces, adhere to these design principles, underscoring Websol's dedication to clarity, technology, and advancement. This work is highlighted in the Print Edition of Issue 72.
Key facts
- Websol has manufactured solar cells and modules for over three decades
- NH1 Design led the rebrand of Websol
- The rebrand shifts Websol from manufacturing-first to technology-first positioning
- Websol's 30-year legacy of trust was preserved in the new identity
- The identity uses orange, yellow, and blue to reflect changing sunlight qualities
- A grid-based design system echoes the formation of solar cells
- Packaging was stripped of unnecessary elements for clear hierarchy
- The case study appears in the Print Edition of Issue 72
Entities
Institutions
- Websol
- NH1 Design
- Creative Gaga