NH1 Design Rebrands Tetr College of Business with Modular Identity

NH1 Design has created a new visual identity for Tetr College of Business, a non-traditional institution where students learn by building businesses across multiple countries. The identity draws inspiration from the name 'Tetr,' referencing Tetris, and uses modular geometric forms to represent the assembly of diverse learning experiences. The brand is built around four core values framed as 'zeros': Zero Discrimination, Zero Rigidity, Zero Complacency, and Zero Ignorance. The system extends across onboarding kits, admission collateral, merchandise, and communication touchpoints. A notable element is the mascot Galileo, a half-human, half-lion figure symbolizing curiosity and exploration. The project was undertaken to build credibility for the institution without relying on traditional academic visual cues.