New Bedford Whaling Museum Turns "Worst Aquarium Ever" One-Star Review Into Best-Selling Merch

A five-year-old one-star Google review branding the New Bedford Whaling Museum as the "Worst aquarium ever" has inspired the Massachusetts institution to create its top-selling merchandise line. Although the museum is not an aquarium, it houses whale skeletons and historical maritime artifacts. The quote has been featured on various products, including t-shirts, hoodies, mugs, tote bags, and hats. The museum remarked, "What started as a one-star Google review became an internet sensation," allowing customers to "wear a piece of internet history." Following its initial success, the "Worst Aquarium Ever" collection quickly sold out and has been restocked. Items can be purchased online or viewed in person, with promotions shared on social media platforms like Instagram and TikTok. This story has also gained attention from CBS Evening News and Massachusetts Governor Maura Healey. Official channels include the museum's website, Facebook, Instagram, TikTok, and YouTube.