Nathalia Ultramar's Auren Identity Merges Architectural Typography with Stone Textures
Auren & Co., a development company that integrates architectural design with wellness environments, has had its visual identity crafted by Nathalia Ultramar. The branding incorporates a bespoke sans-serif wordmark, striking editorial serif fonts, minimalist layouts, and a palette of earthy tones combined with warm greys, reminiscent of Mediterranean scenery. Digital platforms provide ample reading space, while poster designs utilize asymmetric columns and ample negative space. Physical items include deeply debossed logos on limestone, matte olive business cards, and sturdy mustard cardstock folders. Covers of printed publications feature sunray embossings and translucent vellum layers. This branding conveys a sense of understated luxury, presenting properties as lasting legacies. The complete project can be found on Behance.
Key facts
- Nathalia Ultramar created the visual identity for development firm Auren & Co.
- Auren & Co. unites architectural development with dedicated wellness spaces.
- The branding design centers on permanence and balance.
- A customized sans-serif wordmark features uppercase letterforms with delicate incised strokes and open counters.
- High-contrast editorial serif typography provides sophisticated hierarchy for headlines.
- Natural earth tones and warm grey palettes evoke Mediterranean landscapes and coastal retreats.
- Physical artifacts include debossed limestone walls, matte olive business cards, and mustard cardstock folders.
- The full project is available on Behance.
Entities
Artists
- Nathalia Ultramar
Institutions
- Auren & Co.
- Behance