Nathalia Ultramar Creates Bold Packaging Identity for Saucy Body Care Line
Nathalia Ultramar, a Brazilian designer, developed the brand identity and packaging for Saucy, a body care line in partnership with Orcaah. She focused on brand naming, market positioning, and verbal identity, prioritizing confidence rather than clinical looks. The catchy tagline "stay saucy" and lively graphic style utilize eye-catching typography and a bold color scheme to capture attention in stores. Product names are whimsical, such as Soft Spot and Sun Kissed, featuring high-contrast packaging in cocoa brown, marigold yellow, and pastel lilac. The design provides clear product details and adapts well for e-commerce. Utilizing Adobe tools, this project illustrates how thoughtful design transforms body care into an enjoyable experience. The complete project is available on Behance.
Key facts
- Nathalia Ultramar is a Brazilian designer who created the packaging design and brand identity for Saucy
- Saucy is an original body care line developed in collaboration with Orcaah
- Ultramar directed brand naming, market positioning, and verbal identity for the project
- The brand tagline is "stay saucy"
- Products carry personality-driven names including Soft Spot, Sun Kissed, and Butter Than Me
- The color palette combines rich cocoa brown, warm marigold yellow, and soft pastel lilac
- The identity was produced using Adobe Illustrator, Photoshop, and InDesign
- The full project can be viewed on Behance
Entities
Artists
- Nathalia Ultramar
Institutions
- Orcaah
- Behance
- Adobe
Locations
- Brazil