Nani Astúa Uses AI to Design Mezcal DeContra Packaging
Designer Nani Astúa employed AI tools to create the packaging for Mezcal DeContra, a small-batch artisanal mezcal from Oaxaca made from 100% agave Espadín. The design features sharp, high-contrast typography on dark glass, using heavy letterforms to reflect the bold character of the spirit. Astúa's AI-driven workflow translated Oaxacan mezcal rituals into a digital visual language, emphasizing traditional craftsmanship through textured typography and interplay of light and shadow. The project includes layouts where typography interacts with the bottle and accompanying elements like receipts and drink components. The design avoids modern lightness, opting for visual density that mirrors the liquid's boldness. The full project is available on Behance.
Key facts
- Nani Astúa designed packaging for Mezcal DeContra using AI.
- The mezcal is small-batch, artisanal, made from 100% agave Espadín in Oaxaca.
- Design features sharp, high-contrast typography on dark glass.
- Heavy letterforms anchor the brand identity, reflecting the spirit's bold character.
- AI design workflow translates Oaxacan mezcal rituals into digital visual language.
- Textured typography interacts with bottle, receipts, and drink components.
- Stark white fonts against deep dark backgrounds highlight artisanal nature.
- Project is showcased on Behance.
Entities
Artists
- Nani Astúa
Locations
- Oaxaca
- Mexico