Nancy Twine Launches Soulstice Hair Care After Briogeo Exit

Nancy Twine, former Goldman Sachs trader and founder of Briogeo, has launched a new hair-care brand called Soulstice, available today. The launch coincides with the imminent birth of her second child. Twine, who sold Briogeo to the Wella Company, created Soulstice to offer prestige-level hair care at accessible prices, with products ranging from $18 to $26. The five-piece collection includes Moisture Muse Shampoo and Conditioner, Base Layer Smoothing Cream, Wavelength Curl Defining Cream, and Buttersilk Restorative Mask, all featuring the patent-pending VitaMega Complex. Twine emphasizes inclusion for all hair types and textures and price accessibility. She also runs the Dream Makers Founder Grant, a self-funded $1 million grant for underrepresented female founders. Twine's personal philosophy, shaped by the loss of her parents, centers on living in the present and pursuing ventures with soul. She shared her beauty and wellness routines with Vogue, including her use of Nécessaire, Osea, and Victoria Beckham Beauty products, as well as practices like acupuncture and foot reflexology.