N.Hoolywood Spring 2027 Menswear Collection Fuses Ivy Style with Workwear

Daisuke Obana, the designer behind N.Hoolywood, presented his Spring 2027 menswear collection in Paris, drawing on Ivy style and a collaboration with Brooks Brothers. The impetus for the collection came from a request by Brooks Brothers for a capsule collection. Obana and his team traveled to the East and West coasts of the U.S., staying at the Los Angeles and New York Athletic Clubs and accessing archives. Obana discovered that younger team members had never experienced the Ivy style era, which felt new to them. To avoid mere reproduction, Obana and his team combined traditional clothing with workwear and utility clothing, coining the term 'Watora' (Work + Traditional). The collection featured hybrid pieces such as a marinière with elbow patches, paint-spattered trousers, and a denim blazer. The presentation included a film and lookbook with a cast reminiscent of Merchant-Ivory films, set among actors practicing 'Physical Culture,' a 1920s gymnastic wellness movement. Models wore classic clothes with a noblesse oblige attitude, sweaters tucked into high-waisted pants, and rolled shorts. The lived-in quality reflected aging typical of workwear and workout gear that gains patina through physical exertion. The collection was shown in Paris.