Myf Warhurst on the Dress That Embodies Her New Era
Australian radio and TV personality, author, podcaster, and Frocktober ambassador Myf Warhurst shares the personal significance of a simple, full-length, deep red dress she purchased online. The dress, though not fancy, has become a symbol of a pivotal moment in her career: in the second half of 2025, she launched her independent podcast 'The Moment,' taking on full responsibility for content and business. She styled herself for the photoshoot and chose this dress, feeling it embodied the glamour and boldness she wanted to project in her new venture. The dress also helped her overcome anxiety at a friend's book launch, where she unexpectedly met her best friend Joel and had a wonderful time. Warhurst describes the dress as giving her 'a bit of magic' each time she wears it. The article also promotes Frocktober, the Ovarian Cancer Research Foundation's fashionable fundraiser, encouraging participants to 'frock up' for a day, a week, or the entire 31 days of October to support ovarian cancer research. The story is told in partnership with Frocktober and was published on frankie.com.au.
Key facts
- Myf Warhurst is a radio and TV personality, author, podcaster, and Frocktober ambassador.
- She chose a simple, full-length, deep red dress purchased online.
- In the second half of 2025, she started her independent podcast 'The Moment'.
- She styled herself for the photoshoot and chose the dress for its glamour and boldness.
- The dress helped her attend a friend's book launch despite anxiety, where she met her best friend Joel.
- Frocktober is the Ovarian Cancer Research Foundation's fashionable fundraiser for ovarian cancer research.
- Participants can frock up for a day, a week, or the 31 days of October.
- The story was told in partnership with Frocktober and published on frankie.com.au.
Entities
Artists
- Myf Warhurst
Institutions
- Frocktober
- Ovarian Cancer Research Foundation
- frankie