Murri Creates RCD Espanyol de Barcelona Brand Identity Inspired by Catalan Modernism
Murri, a design agency spearheaded by Marc Blanes and Clara Faner, has developed a fresh brand identity for RCD Espanyol de Barcelona, established in 1900. Partnering with brand strategist Miqui Cerdà, the initiative is influenced by early 20th-century modernist Catalan poster art, characterized by striking lines and dynamic lettering that reflect the club's blue-and-white colors. A key element of this identity is Perico Type, a bespoke typeface designed by Gerard Sierra, rooted in Catalan typographic heritage. The identity features striped numbers for matchday apparel and various editorial uses. Additionally, motion graphics incorporate animated lines complemented by sound design from Pere Joan Company. This project pays tribute to the club's cultural legacy while resonating with modern fans. A case study can be found on Murri's website.
Key facts
- Murri designed a new brand identity for RCD Espanyol de Barcelona.
- The club was founded in 1900 and is one of the original clubs of Spanish football.
- The identity draws on early twentieth-century modernist Catalan poster art.
- Murri is led by Marc Blanes and Clara Faner.
- Brand strategist Miqui Cerdà collaborated on the project.
- Perico Type is an exclusive custom typeface developed with type designer Gerard Sierra.
- The typeface transforms the club's vertical stripes into multi-line inline display strokes.
- Motion graphics feature sound design by Pere Joan Company.
Entities
Artists
- Marc Blanes
- Clara Faner
- Miqui Cerdà
- Gerard Sierra
- Pere Joan Company
Institutions
- Murri
- RCD Espanyol de Barcelona
Locations
- Barcelona
- Spain
- Catalonia