MUR.MUR ARCHITECTES' WHAT THE BREAD Bakery in Saint-Denis Features a Floating Counter
MUR.MUR ARCHITECTES, based in Paris, has finalized WHAT THE BREAD, a bakery spanning 120 square meters located at 50 allée de Seine in Saint-Denis, France. The focal point of the establishment is a serving counter that appears to float, thanks to its alignment with structural concrete columns. Regarded as 'the masterpiece of the project,' this counter is designed to match the height of workbenches, creating a seamless flow. The interior showcases sandblasted raw concrete alongside 2 by 2 cm blue ceramic mosaic tiles. The production lab is visible from the shop, providing clear views of the baking process. Completed in 2026, the design preserves the raw concrete shell and aspires to deliver 'a timeless visual experience that transcends trends,' reminiscent of previous work at Simple Coffee in Paris.
Key facts
- MUR.MUR ARCHITECTES completed WHAT THE BREAD, a 120-square-meter bakery in Saint-Denis, France.
- The bakery's serving counter is aligned with structural concrete columns, creating a floating effect from the street.
- The counter is described by the studio as 'the masterpiece of the project.'
- The counter's worktop height matches the workbenches, forming a continuous line from shop to production floor.
- The interior uses only two materials: sandblasted raw concrete and blue ceramic mosaic tiles (2x2 cm).
- Three scales of squares organize the space: ceiling light canopy, 40-cm cube tables, and 2-cm mosaic modules.
- The production lab is open to the shop with no partition, offering direct sightlines to the bread oven.
- The project is located at 50 allée de Seine, 93200 Saint-Denis, France, completed in 2026.
- The studio cited their previous work at Simple Coffee in Paris as a similar approach.
- The design aims to transcend trends and set apart from traditional French bakeries.
Entities
Artists
- MUR.MUR ARCHITECTES
Locations
- Saint-Denis
- France
- Paris
- Varberg