Mubien Brands Develops Norse-Inspired Visual Identity for Data Science Firm SeidrLab

Mubien Brands has created a new branding and visual identity for SeidrLab, a data science and technology company. The project involved developing a comprehensive brand narrative that reflects SeidrLab's commitment to innovation and forward-thinking vision. Drawing inspiration from Norse mythology, specifically the ancient practice of Seidr known for its prophetic and transformative qualities, the branding incorporates magical sparkle motifs within a variable logo design. The color scheme features deep purple-blue tones with soft gradients, intended to evoke trust while referencing mystical themes. This visual identity aligns with SeidrLab's tagline emphasizing technical solutions with magical qualities. The branding work was led by Mubien Brands with creative direction from David Mubien and account management by Victor Mubien. Key contributors included Tenielle Stoltenkamp for brand articulation, Daniel Iglesias for motion and 3D elements, Anthony Kan for photography, and an art direction team comprising Daniel Iglesias, Javier Ochoa, Patri Orden, and Carlos Almagro. UX/UI development involved Javier Ochoa, Patri Orden, and Luana Laso. The project represents Mubien Brands' approach to creating distinctive brand identities that capture organizational essence through thoughtful design integration of thematic elements.