MSCHF's Conceptual Project Involving Cow's Fate Sparks Debate on Animal Rights
The artist collective MSCHF conducted a conceptual art project where participants determined the outcome for a cow named Angus. Instead of being sent to a slaughterhouse, the animal was relocated to a sanctuary based on the collective decision. The initiative aimed to generate discussion about animal welfare and the meat industry, but it primarily fueled divisive online conversations rather than raising awareness as intended.
Key facts
- MSCHF organized a project allowing buyers to decide a cow's fate
- The cow was sent to a sanctuary instead of a slaughterhouse
- The project intended to provoke dialogue on animal rights and industrial meat production
- It resulted in polarized digital discourse
Entities
Artists
- MSCHF