Mr Doodle's Doodle Discovery Sculpture Trail Launches in London's West End

Art of London has partnered with Mr Doodle (Sam Cox) to present Doodle Discovery, a free public sculpture trail across Piccadilly Circus, Leicester Square, and St James's Market opening in late July. Five specially commissioned sculptures feature original black-and-white doodles inspired by West End culture including film, theatre, food, and community. The launch includes an interactive workshop where visitors contribute ideas for a live sculpture completion. QR codes on each sculpture link to a digital trail map and exclusive experiences; trail finishers can enter a prize draw for Royal Academy Summer Exhibition tickets, a family meal, and a Mr Doodle colouring book. The initiative responds to Arts Council England research showing 75% of parents value museum visits for family bonding. Art of London's Kirsty Tullett-Jones emphasized creating free, joyful summer memories. Details and free launch event registration are available at artoflondon.co.uk.