ARTFEED — Contemporary Art Intelligence

Mr Brainwash Debuts Animated 'Love Is the Answer' in Times Square for New York Climate Week

exhibition · 2026-09-25

A Times Square screen has been commandeered by Mr. Brainwash, showcasing an animated rendition of his phrase "Love Is the Answer," in collaboration with Le Good Society for New York Climate Week. This animation will be displayed daily until September 27, 2026, turning the advertising space into a piece of public art centered on hope and environmental stewardship. It incorporates Mr. Brainwash's "New York is Nowhere" artwork, which is available for purchase to benefit Le Good Society's initiatives. Mr. Brainwash remarked, "The Earth is our home... Art can make you stop... Love Is the Answer." Tia Grazette from Le Good Society highlighted the need for love and compassion in challenging times, aligning with the climate action theme of New York Climate Week.

Key facts

  • Mr Brainwash has taken over a Times Square screen with an animated version of Love Is the Answer.
  • The project is presented with Le Good Society for New York Climate Week.
  • The animation runs daily through 27th September 2026.
  • The animation features Mr Brainwash's New York is Nowhere artwork, available for purchase to support Le Good Society's wider programme.
  • Mr Brainwash's previous slogans include Life Is Beautiful, Never Give Up, Follow Your Dreams and Love Is the Answer.
  • Mr Brainwash stated: 'The Earth is our home. We all share it, and we all have a responsibility to take care of it.'
  • Tia Grazette of Le Good Society said: 'Yet even in difficult times, we can choose to respond with love, kindness, and compassion.'
  • Le Good Society works across art, culture and technology, using public-facing projects to bring environmental and social issues into wider conversation.

Entities

Artists

  • Mr Brainwash
  • Tia Grazette

Institutions

  • Le Good Society
  • FAD Magazine

Locations

  • Times Square
  • New York
  • United States

Sources