Mother Opens Beverly Hills Flagship After Pacific Palisades Fire
In January 2025, Mother's flagship store in Beverly Hills opened its doors, following the destruction of the Pacific Palisades location due to fires in Los Angeles. Co-founders Lela Becker and Tim Kaeding selected a spacious 3,850-square-foot area for their first flagship, showcasing denim, ready-to-wear, outerwear, knits, accessories, and exclusive items. The launch event attracted notable guests like Brittany Snow, Jaime Ray Newman, and Alexandra Shipp, with DJ Mei Kwok spinning Dolly Parton tracks. The celebration wrapped up early, a departure from the usual late-night festivities, and featured pizza from Mulberry Street Pizzeria served from a vintage El Camino. Becker emphasized the significance of progressing after the fire.
Key facts
- Mother's Pacific Palisades store was destroyed in the January 2025 Los Angeles fires, four days before its scheduled unveiling party.
- The new Beverly Hills flagship is 3,850 square feet and nicknamed 'the big boy' by co-founders Lela Becker and Tim Kaeding.
- The store carries denim, ready-to-wear, outerwear, knits, accessories, limited-edition products, and seasonal exclusives.
- The opening party took place in 92-degree Los Angeles heat and was packed from the start.
- DJ Mei Kwok played Dolly Parton's greatest hits at the event.
- The night ended with pizza delivered from Mulberry Street Pizzeria next door, served on a vintage white El Camino.
- Guests included Brittany Snow, Jaime Ray Newman, Alexandra Shipp, Ava Phillippe, Jasmine Tookes, Salem Mitchell, Meena Harris, Aurora James, Christie Tyler, Rocky Barnes, and Alexia Ioannou.
- Lela Becker told Vogue, 'We were in shock, but we needed to do the best to move on and regroup, which is kind of the Mother-like way to operate.'
Entities
Artists
- Lela Becker
- Tim Kaeding
- Brittany Snow
- Jaime Ray Newman
- Alexandra Shipp
- Ava Phillippe
- Jasmine Tookes
- Salem Mitchell
- Meena Harris
- Aurora James
- Christie Tyler
- Rocky Barnes
- Alexia Ioannou
- Mei Kwok
- Dolly Parton
- Jordyn Blum
- Dave Grohl
- Alessandra Codinha
- Olivia Muniak
- Alex Lee-Aillón
- Paris Brosnan
- Daphne Guinness
- Andrea Burman
- Jenny Parry
- Luke Camen
- Jason Lee Parry
- Casey Fremont
- Camilla Marcus
- Clare Vivier
- Dom Robinson
- Tashi Rodriguez
- Paige Reifler
- Milan Dixon
- Sarah Holt
- Ally Hilfiger
- Monet Mazur
Institutions
- Mother
- Vogue
- Mulberry Street Pizzeria
- The Hunting Wives
Locations
- Beverly Hills
- United States
- Pacific Palisades
- Los Angeles
- California