Moorgen opens smart lighting showroom in Milan during Design Week
Moorgen, a German-born smart lighting company now led by a Chinese group, opened its first Italian showroom at Corso Europa 10 in Milan's San Babila district during Salone del Mobile and Milan Design Week. The experiential gallery showcases intelligent lighting systems that adapt to daily life, featuring collaborations with Philippe Starck (Rock & Fire collection), Kengo Kuma (sculptural control panels), Zaha Hadid Architects (fluid light forms), and Steve Leung (elegant minimalism). Highlights include Aurea, a lamp by Andrea Bonini and Steve Leung made of white alabaster that adjusts light through rotation; the Salute collection by Leung with jade cup holders; Jorge Herrera's geometric alabaster pieces; Ray Wong's portable X Series; and Herrera's CrystalSeries. Smart dimmers with precision-watch aesthetics complete the system. The brand aims to merge engineering, design, and architecture, making technology invisible while enhancing spatial experience.
Key facts
- Moorgen opened its first Italian showroom in Milan at Corso Europa 10, San Babila district.
- The showroom debuted during Salone del Mobile and Milan Design Week.
- Moorgen is a German-born smart lighting company now led by a Chinese group.
- Collaborators include Philippe Starck, Kengo Kuma, Zaha Hadid Architects, Steve Leung, Andrea Bonini, Jorge Herrera, and Ray Wong.
- Aurea lamp by Andrea Bonini and Steve Leung uses white alabaster and adjusts light via rotation.
- Salute collection by Steve Leung integrates jade cup holders for social use.
- Portable series include X Series by Ray Wong and CrystalSeries by Jorge Herrera, rechargeable and touch-controlled.
- Smart dimmers are designed with precision-watch aesthetics for tactile interaction.
Entities
Artists
- Philippe Starck
- Kengo Kuma
- Steve Leung
- Andrea Bonini
- Jorge Herrera
- Ray Wong
Institutions
- Moorgen
- Zaha Hadid Architects
Locations
- Milan
- Italy
- Corso Europa 10
- San Babila