Montblanc, ic! berlin, UGG, & Other Stories, Vivobarefoot: New Campaigns and Pop-ups
Montblanc is commemorating a century of leather goods with a pop-up store spanning 176 square meters at Hamburg's Alsterhaus, available until January 31, 2027. This venue highlights writing, travel, and craftsmanship, offering guests the chance to personalize items and practice lettering. Drawing inspiration from train journeys, it includes leather products, watches, and writing tools. ic! berlin has unveiled its inaugural campaign with the Audi Revolut F1 Team, showcasing drivers Nico Hülkenberg and Gabriel Bortoleto in bespoke frames. This initiative promotes the Racing Edition, characterized by red accents and packaging that nods to Monza, Austin, Singapore, and Las Vegas. UGG's 'Born to Feel' campaign for Fall 2026 features PinkPantheress and others, emphasizing comfort and self-expression, while & Other Stories presents a Fall 2026 collection that merges tailored pieces with softer layers. Vivobarefoot also launches the Sensus II Grounding shoe, designed for a natural connection.
Key facts
- Montblanc pop-up at Alsterhaus in Hamburg covers 176 square metres and runs until 31 January 2027.
- Montblanc's pop-up celebrates 100 years of leather goods and includes personalisation and lettering activities.
- ic! berlin's first campaign with Audi Revolut F1 Team features drivers Nico Hülkenberg and Gabriel Bortoleto.
- ic! berlin Racing Edition references Monza, Austin, Singapore, and Las Vegas in its packaging.
- UGG's Fall 2026 campaign 'Born to Feel' features PinkPantheress, Rowan Blanchard, Emily Ratajkowski, Adwoa Aboah, Tyson Beckford, and Julez Smith.
- UGG campaign includes returning archival Birch Boot and new silhouettes like ballet flats and clogs.
- & Other Stories Fall 2026 collection includes sharp tailoring, lace, tweeds, cashmere, and leather, with colours like red, lilac, violet, and tartan.
- Vivobarefoot's Sensus II Grounding has a conductive sole to connect wearers to natural surfaces.
- Photography for Montblanc pop-up by Patrick Viebr.
- ic! berlin campaign photographed by Rupert Tapper.
Entities
Artists
- Patrick Viebr
- Rupert Tapper
- Nico Hülkenberg
- Gabriel Bortoleto
- PinkPantheress
- Rowan Blanchard
- Emily Ratajkowski
- Adwoa Aboah
- Tyson Beckford
- Julez Smith
Institutions
- Montblanc
- Alsterhaus
- ic! berlin
- Audi Revolut F1 Team
- UGG
- & Other Stories
- Vivobarefoot
Locations
- Hamburg
- Germany
- Berlin
- Monza
- Italy
- Austin
- United States
- Singapore
- Las Vegas