Monga Design Creates Bakery Packaging for Seoul Camping Hostel

Baked Baam, an express camping hostel located in Seoul, South Korea, has collaborated with Monga Design to create a visual identity system. The design merges retro camping illustrations with meticulous typographic arrangements, inspired by the swift preparation of canned beans. Custom visual elements are utilized by the studio to create a distinct typographic hierarchy, harmonizing playful retro character designs with refined labeling details. A strict grid layout is consistently implemented across bags, boxes, and paper wrappers, resulting in a unified collateral system. The outcome presents a vintage-modern bakery packaging aesthetic that exudes both premium quality and contemporary flair. The complete brand identity project can be found on Behance.