Moncler Opens Largest Global Flagship on Fifth Avenue with Star-Studded Bash

Moncler inaugurated its largest store worldwide on Thursday night, a 23,680-square-foot flagship on Fifth Avenue in Manhattan's Flatiron District. The ribbon-cutting drew hundreds of spectators and a celebrity crowd dressed in the brand, including Serena Williams in a white padded skirt, Jordan Clarkson in a custom Knicks-themed bomber, Olivia Palermo in a lightweight shacket, and Future in a technical tracksuit. Cher, whose arrival caused excitement among guests like Jessica Chastain, recalled a sparkly vest bought in Monte Carlo. Chastain reminisced about a Courchevel show held during a snowstorm where attendees wore hooded white coats. DJ sets by Mark Ronson and Carlita played as guests explored the store. The evening continued at Gotham Hall, where Julia Roberts and Penn Badgley conversed at the bar, Anne Hathaway and Chastain relaxed on a couch, and Colin Kaepernick and Odell Beckham Jr. mingled. A mirrored ceiling installed for the night reflected a woodland-themed decor. Chef Daniel Humm of Eleven Madison Park catered the dinner, with dishes including an heirloom tomato salad, a signature 'Humm Hotdog' with black truffle and gruyere, laminated bread with corn and allium, roasted chicken with creamy polenta, and a seasonal berry and quark dessert with mignardises. The event's menu vignette read, 'A story that started when snow met concrete.'