Moncler Opens Largest Global Flagship on Fifth Avenue, Designed by Gilles & Boissier
Moncler has launched its largest flagship store worldwide on Fifth Avenue in New York, occupying almost 24,000 square feet across two levels within the General Motors building. The boutique, crafted by the Parisian design firm Gilles & Boissier, boasts vaulted ceilings, checked flooring, and striking waterfall glass displays, complemented by artworks from Jean-Guillaume Mathiaut, Paul Bik, Arno Declercq, and a sculpture by Ugo Rondinone. The second floor is dedicated to the Grenoble collection, while the ground floor features offerings for men, women, and children, including designer collaborations and exclusive items for New York. The grand opening coincided with New York Fashion Week and was attended by celebrities such as Cher and Anne Hathaway, with DJ performances by Mark Ronson. The store's design reflects Moncler's French heritage and mountain roots.
Key facts
- Moncler opened its largest global flagship store on Fifth Avenue in New York, located in the General Motors building.
- The two-story boutique spans nearly 24,000 square feet and was designed by Parisian interiors studio Gilles & Boissier.
- The store features artworks by Jean-Guillaume Mathiaut, Paul Bik, Arno Declercq, and a towering sculpture by Ugo Rondinone.
- The second floor is dedicated to Moncler’s aprés-ski and mountaineering Grenoble collection.
- The opening celebration during New York Fashion Week included guests Cher, Anne Hathaway, Julia Roberts, Spike Lee, and François Arnaud.
- DJ sets were provided by Mark Ronson and Carlita, with cocktails and canapés by chef Yann Nury.
- Designers Patrick Gilles and Dorothée Boissier discussed the store as an architectural manifesto in an interview with CULTURED.
- Ugo Rondinone’s sculpture was included at the personal wish of Remo Ruffini, Moncler’s Executive Chairman.
Entities
Artists
- Gilles Boissier
- Patrick Gilles
- Dorothée Boissier
- Jean-Guillaume Mathiaut
- Paul Bik
- Arno Declercq
- Ugo Rondinone
- Mathieu Naab
- Cher
- Anne Hathaway
- Julia Roberts
- Spike Lee
- François Arnaud
- Mark Ronson
- Carlita
- Yann Nury
- Remo Ruffini
- Willy Chavarria
- Adriana Lima
- Tonya Lewis
- Amy Julliette Lefévre
- Helena Christensen
- Carine Roitfeld
- Isaac Hindin-Miller
- Serena Williams
- Edward Durell Stone
- Shaun White
- Jony Ive
- Anna Fixsen
- René Ramillon
- André Vincent
- Annie Leibovitz
- Simon Howell
- Jean Guillaume Mathiaut
Institutions
- Moncler
- Gilles & Boissier
- General Motors
- CULTURED
- GM Building
- FAO Schwarz
- Moncler Genius
- Moncler Grenoble
- Stöckli
- POC
- LoveFrom
- Wallpaper*
- ELLE DECOR
- Atelier Promothee
- General Motors Building
- Grand Central Terminal
- Chelsea Piers
- Wollman Rink
- Chrysler Building
- Buddakan
- Baccarat Hotel
- MoMA
- One High Line
- Versailles
- Galerie Magazine
- WHITESPACE
Locations
- New York
- United States
- Fifth Avenue
- Central Park
- Paris
- France
- Zurich
- Switzerland
- Beijing
- China
- Milan
- Italy
- Manhattan
- Grenoble
- Brooklyn
- Times Square
- Madison Avenue
- Monestier-de-Clermont
- French Alps
- Marrakech
- Morocco
- Meatpacking District
- General Motors Building
- 767 Fifth Avenue