Moncler Grenoble Partners with Hotel Jerome for Guided Aspen Hikes

Moncler Grenoble, the alpine-inspired performance line of Moncler, has partnered with Hotel Jerome in Aspen, Colorado, to offer a full-spectrum experience that includes a guided hike in the surrounding terrain. The hike is led by a guide from the Aspen Center for Environmental Studies (ACES). Participants receive a custom Hotel Jerome Treks by Moncler Grenoble kit, limited to 100 editions, containing a thermos, hat, field notebook, and custom patches. The author, a former employee of Hunter S. Thompson, stayed at the Jerome and described the hotel's historic character, including the J Bar, the Living Room, and the speakeasy Bad Harriet. The hike, led by Charlie Robinson of ACES, explored the ghost town of Ashcroft and the Cathedral Lake trail area, with insights into local ecology and history, including the forced removal of the Ute people. The experience concluded with a picnic at Toklat, a cabin built in 1948 by Stuart and Isabel Mace. The partnership reflects a trend of fashion brands offering immersive experiences beyond retail.