MOKSi Rebrands GiftTrees with "Impact Made Easy" Identity, 95% Customer Approval
MOKSi, a design studio based in Liverpool, has revamped the branding of GiftTrees, a tree-planting organization from Manchester that has successfully planted over five million trees with aspirations to reach one billion. This private company gathers voluntary donations at restaurant checkouts to support agroforestry initiatives in Sub-Saharan Africa. Rich Pay, the founder of MOKSi, sought to harmonize community, environmental sustainability, and profitability within the brand. Storm Postlethwaite, the managing director, noted the importance of evoking positive feelings in audiences rather than guilt. The rebranding features a new logo, color scheme, typography, and graphics, emphasizing "impact made easy." Customer feedback indicated a 95% approval rate, with marketing manager Maria Buitrago affirming that the brand now truly represents GiftTrees' essence.
Key facts
- MOKSi, a Liverpool-based brand studio, refreshed the visual identity of Manchester tree-planting company GiftTrees
- GiftTrees has planted over five million trees and aims to plant one billion
- GiftTrees is a private organisation, not a charity, funded by optional contributions at restaurant checkouts
- Contributions support agroforestry projects in Sub-Saharan Africa, restoring ecosystems, strengthening food security and creating sustainable income for farming families
- The brand's value proposition is "impact made easy"
- The new logo features two green leaves pressing together into a bow shape that could also resemble open hands
- Please Display Medium by PSTL is the logo and headline font, paired with the Google Font Outfit
- The palette pairs primary green with purple for prosperity, orange for optimism and red for urgency
- Customer testing after launch produced a 95% approval rating
- A new website is in the works
Entities
Artists
- Rich Pay
- Storm Postlethwaite
- Maria Buitrago
Institutions
- MOKSi
- GiftTrees
- PSTL
Locations
- Liverpool
- United Kingdom
- Manchester
- Sub-Saharan Africa