Modystka Storefront Redesign by Patryk Skoczylas and Traffic Design

Patryk Skoczylas, in collaboration with Traffic Design, has finalized a tactile branding initiative for Modystka, a hat retailer located in Gdynia, Poland. This redesign incorporates bespoke metal signage and typography, celebrating local craftsmanship and the shop's legacy. The design team crafted unique metal letters and sleek window displays, enhancing the storefront's organization while creating a welcoming entrance. The contrast between white metal elements and dark wood frames gives the modest shop a distinguished appearance, with the new name visible from afar. The visual identity combines minimalist line art with tangible craftsmanship, inspired by traditional hat blocks and sewing implements. The branding is showcased on raw steel and glass, featuring clear labels and layout grids framing project images. The sharp metalwork conveys a sense of calmness and connection to the city. A straightforward grid links the shop signage with printed materials like cards and bags, while bold black and white typography anchors the street view. This project illustrates how effective graphic design can benefit small urban businesses, demonstrating that straightforward principles and quality metalwork create a lasting impression. The signage remains visually appealing both during daylight and under nighttime street illumination. The complete case study can be found on Behance.