Miu Miu Spring 2025: Messy Red Manicures Signal End of Clean Girl Beauty
Miu Miu has declared the end of the clean girl beauty trend, shifting towards a more casual approach with imperfect nail art. For their spring-summer 2025 collection, nail artist Mei Kawajari, known as @nailsbymei online, created a custom bubblegum-pink shade that intentionally looks chipped. During the fall-winter 2025 showcase, a striking glittery nail was featured. This year’s presentation highlighted Kawajari and Mrs. Prada’s focus on bold, uneven strokes of red polish that occasionally smeared onto the skin. The lively Cherry Red from Manucurist captures the essence of a young girl rushing to paint her nails. Kawajari points out, "Red is feminine and strong, and I love its timelessness," celebrating this authentic, imperfect style.
Key facts
- Miu Miu declares the clean girl beauty movement over, embracing messy, imperfect beauty.
- Nail artist Mei Kawajari (known as @nailsbymei) created the nail looks for Miu Miu.
- For spring-summer 2025, Kawajari used a custom bubblegum-pink shade that was intentionally chipped.
- For fall-winter 2025, the nail look was a super opaque glitter nail.
- For this year's look, Kawajari and Mrs. Prada used swathes of red polish not cleanly applied, sometimes spilling onto cuticle or fingertips.
- The red manicure shade was Cherry Red from Manucurist, described as vibrant and punchy.
- Kawajari says the look reminds her of a young girl painting her nails quickly or someone you love painting your nails.
- The messy manicure worked with the season's wind-blown hair, a signature style for both Prada and Miu Miu collections.
- Kawajari states red is both feminine and strong and timeless.
- Kawajari says the clean girl look has had a moment, but this imperfect look is the opposite trend.
- Vogue's senior beauty & wellness editor invites emails at beauty@vogue.com for beauty or wellness trends.
Entities
Artists
- Mei Kawajari
- Mrs. Prada
Institutions
- Miu Miu
- Prada
- Manucurist
- Vogue