Miriam Schulman Discusses Art Business Strategies and Marketing Insights
In a recent podcast episode, artist and author Miriam Schulman shared insights on building a sustainable art business. Based in New York, Schulman transitioned from a Wall Street career after 9/11 to focus on art, emphasizing the importance of sales skills and identity. She highlighted common pitfalls like underpricing work and advocated for email marketing over social media, citing higher engagement rates. Schulman also recommended platforms like LinkedIn and YouTube for long-term growth, urging artists to maintain consistency and avoid external blame.
Key facts
- Miriam Schulman is a New York-based artist and author of 'Artpreneur'.
- She left Wall Street after 9/11 and built a sustainable art business over 26 years.
- Schulman advises against underpricing art, arguing higher prices signal trust and quality.
- She promotes email marketing for better engagement compared to social media platforms.
- Schulman recommends LinkedIn and YouTube as effective platforms for artist marketing.
Entities
Artists
- Miriam Schulman
- Aramis Hamer
- Casey Lynn Hancock
- Lynn Samus
- Megan Mayberry
- Elizabeth Mordensky
Institutions
- BoldBrush
- FASO
Locations
- New York
- Galveston, Texas
- Montana