Microseries Economy Valued at $150 Billion Outside China
The global microseries industry, excluding China, has reached a valuation of $150 billion, according to the first-ever State of Microdrama report. The vertical video economy grew 41% year-over-year. Notably, the male audience for the microseries platform MyDrama surged 2,800% over seven quarters, rising from 1.1% to 30.3% of monthly active users. The report highlights the rapid expansion of AI-generated shows, which are driving much of this growth.
Key facts
- Microseries industry valued at $150 billion outside China.
- First State of Microdrama report released.
- Vertical video economy increased 41% compared to last year.
- MyDrama platform saw male audience increase by 2,800% in seven quarters.
- Male audience share rose from 1.1% to 30.3% of monthly active users.
- AI-generated shows are a major driver of growth.
- China is the largest market for microseries but excluded from valuation.
- Report published by TheWrap via MSN.
Entities
Institutions
- TheWrap
- MSN
- MyDrama
Locations
- China