Method Dressing Reaches New Heights with 'The Odyssey' Press Tour

The press tour for Christopher Nolan's 'The Odyssey' has become a showcase for Method Dressing, a trend where actors dress in character-inspired outfits. Stylist Law Roach, working with Zendaya (who plays Athena), has curated looks from archival couture and recent runway shows, including a Schiaparelli silicone corset dress and a Matières Fécales gown with angel wings. Other cast members like Anne Hathaway (Penelope), Lupita Nyong'o (Helen of Troy), and Charlize Theron (Calypso) have also embraced themed styling. The trend originated around five years ago, coined by Vogue writer André Wheeler, and peaked with Margot Robbie's 'Barbie' campaign in summer 2023, which featured dozens of doll-inspired outfits and contributed to the film's $1.4 billion box office. Despite the commercial intent, the 'Odyssey' campaign feels joyful and spontaneous, highlighting luxury fashion rather than mere product placement. The film is projected to earn over $100 million in its opening weekend.