Mercedes-Maybach: The Art of the Good Life
Maybach, a division of Mercedes-Benz, is elevating the concept of luxury through unique designs and limited production runs. In 2023, the brand introduced the Mercedes-Maybach GLS 680 at an event in Beverly Hills, which featured a performance by Suki Waterhouse. Additionally, the 2027 Maybach S-Class has undergone testing along the scenic French Riviera and Pacific Coast Highway. This model boasts two-tone paint options, rose gold details, an illuminated star, and a pin-striped grille, along with a 'cocoon experience' interior and optional champagne flutes. Engine choices include a V12 with 530 horsepower or an 8-cylinder variant. Maybach's legacy began in 1907 with Wilhelm Maybach, was acquired by Mercedes in 1960, and was relaunched in 1997. Customization options are vast, with prices anticipated to start over $200,000.
Key facts
- Maybach introduced two new models: GLS 680 and 2027 S-Class.
- GLS 680 unveiled at Beverly Hills studio with Suki Waterhouse performing.
- S-Class tested along French Riviera and Pacific Coast Highway.
- S-Class features two-tone paints, rose gold accents, illuminated star, pin-striped grille.
- Interior includes massaging seats, rear cabin with recline, champagne flutes.
- Engines: 12-cylinder and 8-cylinder; V12 makes 530 horsepower.
- Maybach history: Wilhelm Maybach left Daimler in 1907; first Maybach in 1921.
- Mercedes acquired Maybach in 1960; co-branded line launched in 2015.
- Manufaktur program offers 150 exterior shades and 400 interior combos.
- Beverly Hills studio joins other locations in Munich, Budapest, etc.
- LeBron James collaborated on a custom Maybach S 680.
- Pricing not released but expected above $200,000.
Entities
Artists
- Suki Waterhouse
- Marlon Brando
- LeBron James
- Wilhelm Maybach
- Karl Maybach
- Gottleib Daimler
Institutions
- Mercedes-Benz
- Maybach
- Rolls-Royce
- Bentley
- Robbe & Berking
- Whitewall
- Zannier Île de Bendora
Locations
- Beverly Hills
- United States
- French Riviera
- France
- Côte d'Azur
- Bandol
- Marseille
- Toulon
- Provence
- Pacific Coast Highway
- St Tropez
- Sindelfingen
- Germany
- Munich
- Budapest
- Bucharest
- Copenhagen
- Delhi
- Prague
- Seoul
- Singapore
- Stockholm
- Tokyo
- Toronto
- Warsaw