Mehdi Drd's Playmaker Logic for M10 Studio Brand Identity
Algerian personal brand identity designer Mehdi Drd has created a playmaker system for M10 Studio's new brand identity. The visual system features a bold monogram with geometric arrows: a downward arrow for deep listening and two upward arrows for growth and solutions. The color palette uses Royal Blue, referred to as Lazuli, as the primary tone, supported by dark and light tones for flexibility across digital and print media. The typographic system employs clean sans-serif type with extreme scale contrast between titles and body text. The design was recognized by the World Brand Design Society for system thinking. Drd's approach emphasizes restraint, consistency, and functional purity, avoiding unnecessary decoration.
Key facts
- Mehdi Drd is an Algerian personal brand identity designer.
- He designed the M10 Studio brand identity using a playmaker system.
- The monogram uses geometric arrows: downward for listening, upward for growth.
- The primary color is Royal Blue, called Lazuli.
- The design was recognized by the World Brand Design Society.
- The system scales across digital screens and print collateral.
- The typography uses clean sans-serif with extreme scale contrast.
- The project is featured on Behance.
Entities
Artists
- Mehdi Drd
Institutions
- World Brand Design Society
- Behance