Meghan Markle Shares Home Video of Princess Lilibet Helping Make Raspberry Jam for As Ever Holiday Collection

Meghan Markle, the Duchess of Sussex, posted a new Instagram video on Tuesday promoting the holiday collection of her lifestyle brand As Ever. The video compiles clips tracing her path from childhood entrepreneur to founding the brand in 2025. In the caption, she recalled starting a handmade scrunchie business at about age eight, sewing on her grandmother's Singer sewing machine and selling each piece for $1, and noted she also sold Girl Scout cookies, ran lemonade stands and worked in a frozen yogurt shop. A home clip shows the Duchess and her five-year-old daughter, Princess Lilibet, in the kitchen preparing the brand's raspberry jam; Meghan displays a pot of boiling berries on the stove and asks Lilibet, wooden spoon in hand, what she thinks, to which the princess answers, "I think it's beautiful." Meghan also thanked the As Ever team, writing that she feels proud and grateful as the brand grows and the holiday collection launches.