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McDonald's BT21 Happy Meal toys launch in US July 14

other · 2026-07-09

McDonald's will introduce BT21 characters to Happy Meals at participating US restaurants starting July 14 for a limited time, marking the first US offering of BT21 toys. Each Happy Meal includes one of ten toys at random: seven individual character ring clips (KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY), a VAN toy, a group ship toy, and a poster with stickers. BT21, launched in 2017, was created by BTS members with LINE FRIENDS, with characters representing each member (RM as KOYA, Jimin as CHIMMY, V as TATA) and VAN symbolizing the fanbase ARMY. A QR code on the box opens a digital experience at HappyMeal.com for music mixing and character animation. No new food items are included. This follows three BTS-related Happy Meal campaigns: a TinyTAN Happy Meal in September 2025 with two toy editions and a Los Angeles fan event, and the 2021 BTS Meal that reached over 50 countries with 11.5 million social mentions. BT21 last appeared in McDonald's Happy Meals in 2023 but only in Asia. No end date has been announced; supplies are limited.

Key facts

  • McDonald's BT21 Happy Meal toys launch July 14 at US restaurants
  • First US offering of BT21 toys
  • Ten toys total: seven individual character ring clips, VAN, group ship, poster with stickers
  • BT21 characters: KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY
  • BT21 created by BTS members with LINE FRIENDS in 2017
  • QR code on box leads to digital experience at HappyMeal.com
  • No new food items in promotion
  • Previous BTS Happy Meal campaigns in September 2025 and 2021

Entities

Artists

Institutions

  • McDonald's
  • LINE FRIENDS
  • Forbes
  • TheStreet
  • Allrecipes

Locations

  • United States
  • Los Angeles
  • Asia

Sources