Max Mara Atelier Fall 2026: Architecture-Inspired Couture Coats
Max Mara Atelier presented its Fall 2026 ready-to-wear collection during Paris couture week at the brand's flagship on Rue du Faubourg Saint-Honoré, which features a helical staircase by architect Sophie Hicks. The collection drew inspiration from the rationalist architecture of Max Mara's original Bauhaus-inspired factory in Reggio Emilia, designed by the firm behind the iconic structure. Coatmaking followed an architect's discipline: every line purposeful, every volume resolved, every fabric choice structural. The lineup included Monsieur coats, sculptural capes, redingotes, and kimono wraps in cashmere, tweed, radzimir, and faille. The palette evoked the built environment: asphalt, cement, charcoal, brick, burgundy, Klein blue, and gold. The collection celebrated women architects Gae Aulenti, Eileen Gray, Cini Boeri, Florence Knoll, and Sophie Hicks, whose work demonstrated that restraint is not austerity. Max Mara Atelier positions the coat as shelter, paralleling architecture's primary duty.
Key facts
- Max Mara Atelier Fall 2026 presented during Paris couture week.
- Presentation held at Max Mara's Paris flagship with a Sophie Hicks staircase.
- Collection inspired by the rationalist architecture of the Reggio Emilia factory.
- Garments include Monsieur coats, sculptural capes, redingotes, and kimono wraps.
- Materials: cashmere, tweed, radzimir, faille.
- Color palette: asphalt, cement, charcoal, brick, burgundy, Klein blue, gold.
- Celebrates women architects: Gae Aulenti, Eileen Gray, Cini Boeri, Florence Knoll, Sophie Hicks.
- Design philosophy: 'form follows function' applied to coatmaking.
Entities
Artists
- Sophie Hicks
- Gae Aulenti
- Eileen Gray
- Cini Boeri
- Florence Knoll
Institutions
- Max Mara
- Max Mara Atelier
Locations
- Paris
- France
- Reggio Emilia
- Italy