MAUM STUDIO's Zodiac Packaging for Starville Jeju Resort
MAUM STUDIO designed a constellation-themed merchandise system for Starville, a dark-sky resort on Jeju Island. The packaging covers 12 zodiac signs, each assigned a distinct flat color field and a bold cartoon creature. Items include boxes, acrylic keyrings, and a fan-format observation booklet. The design uses saturated colors and ultra-condensed typography, with a black-and-white logo as the only neutral element. The approach treats zodiac as an identity system, avoiding souvenir kitsch.
Key facts
- Starville is a dark-sky resort on Jeju Island.
- MAUM STUDIO designed the merchandise system.
- Each zodiac sign gets a unique flat color and cartoon creature.
- Packaging includes boxes, keyrings, and a booklet.
- Colors include electric green, hot pink, acid yellow, teal, lavender.
- Keyrings feature a red Cancer crab and purple Scorpius scorpion.
- The logo is black-and-white ultra-condensed type.
- The design treats zodiac as an identity problem.
Entities
Institutions
- MAUM STUDIO
- Starville
Locations
- Jeju Island
- South Korea