MAUM STUDIO Designs Visual Identity for NAVER LOCAL GROUND in Busan
In Busan, MAUM STUDIO has developed a visual identity for NAVER LOCAL GROUND, merging digital platforms with community spaces. The design incorporates striking geometric forms and vibrant green tones to enhance regional narratives and navigation. Green panels serve as familiar focal points, while the typography combines sleek sans-serif grids with whimsical graphics and hand-drawn elements. A grid framework brings together various illustrations and local stories, with icons symbolizing nearby landmarks. High-contrast text enhances readability, and tactile finishes on bags and labels highlight the quality of the design. The merchandise features green-rimmed ceramic cups and bespoke keychains, emphasizing the local connection. This project has been showcased on Abduzeedo, with further insights available on MAUM STUDIO's Behance profile.
Key facts
- MAUM STUDIO designed the visual identity for NAVER LOCAL GROUND in Busan.
- The design uses bold geometric shapes and primary green hues.
- The system functions as spatial wayfinding elements.
- Typography includes clean sans-serif grids and hand-drawn outline illustrations.
- The identity scales from merchandise tags to gallery signage.
- Merchandise includes green-rimmed ceramic cups and custom keychains.
- Tactile print finishes are used on paper bags, stickers, and product labels.
- The project was featured on Abduzeedo.
Entities
Institutions
- MAUM STUDIO
- NAVER LOCAL GROUND
- Abduzeedo
- Behance
Locations
- Busan
- South Korea