Mathijs Hunfeld's TADA series satirizes digital consumerism
Mathijs Hunfeld, an artist, critiques the spectacle of digital consumerism through his works 'TADA' and 'WORLDWIDE'. The 'TADA' series employs the dramatic language of grand reveals to scrutinize themes of self-promotion and desire within consumer capitalism, echoing William Hogarth's 'A Rake's Progress'. In contrast, 'WORLDWIDE' investigates digital accessories as sculptures, emphasizing the irony that tools designed for connection often isolate us. Both series were featured in the exhibition // NOTHING UNWANTED at ANNEX by The Koppel Project in South London in 2026. Additionally, Hunfeld's film 'WE HAVEN'T LOCATED US YET', created during his residency at art'otel, immerses viewers in a first-person perspective, navigating various landscapes and suggesting that news has become part of the consumption cycle, with the text 'WORLDWIDE' recurring throughout. His work resonates with artists such as Jon Rafman, Hito Steyerl, and Amalia Ulman.
Key facts
- Mathijs Hunfeld created the series 'TADA' and 'WORLDWIDE'.
- 'TADA' uses the term associated with a great reveal to critique self-promotion and spectacle.
- The series is compared to William Hogarth's 'A Rake's Progress'.
- 'WORLDWIDE' examines digital accessories through sculpture.
- Works were exhibited in // NOTHING UNWANTED at ANNEX by The Koppel Project in South London in 2026.
- Hunfeld's film 'WE HAVEN'T LOCATED US YET' was developed during a residency at the art'otel.
- The film features first-person navigation and recurring 'WORLDWIDE' text.
- Hunfeld's work is linked to Jon Rafman, Hito Steyerl, and Amalia Ulman.
Entities
Artists
- Mathijs Hunfeld
- William Hogarth
- Jon Rafman
- Hito Steyerl
- Amalia Ulman
Institutions
- ANNEX by The Koppel Project
- art'otel
Locations
- South London
- London
- United Kingdom