Mat Voyce Animates PUMA Slogan with Kinetic Typography
Mat Voyce, a British designer, has brought the PUMA slogan to life through kinetic typography, opting for a rough, hands-on motion rather than smooth digital interpolation. This work is part of his personal experimental series that reinterprets everyday brand elements. By animating letters on twos, Voyce achieves a tactile rhythm and employs custom 2D path morphing for rapid shape transitions. The animation showcases textured letterforms against stark black and off-white backgrounds, featuring grunge textures that resemble screen-printed posters. A limited color scheme and tactile paper grain enhance the handmade aesthetic. The kinetic typography transitions into PUMA's famous cat logo, honoring the brand's legacy while suggesting new avenues for contemporary branding. This project emphasizes the importance of innovative motion design and encourages designers to challenge traditional logo boundaries.
Key facts
- Mat Voyce is an independent British designer.
- The project is part of an experimental personal series.
- The animation uses kinetic typography to animate the PUMA slogan.
- The animation rejects smooth computer interpolation for choppy movements.
- Letters are animated on twos for a tactile tempo.
- Custom 2D path morphing shifts letter shapes rapidly.
- The color palette is restricted to stark black and off-white.
- The kinetic type morphs into PUMA's iconic cat mark.
Entities
Artists
- Mat Voyce
Institutions
- PUMA