Massimo Dutti Opens Rome Flagship at Palazzo Ruspoli with Art and Design Collaborations
On October 10, 2026, Massimo Dutti inaugurated its flagship store at Palazzo Ruspoli in Rome. Spanning 2,000 square meters, the store features a series of rooms that harmoniously combine fashion and architecture, highlighted by a grand staircase. The design incorporates original architectural elements, wood, rugs, and minimalist furnishings, with indirect lighting accentuating the arches. The first floor showcases the complete women's and men's collections, including the Limited Edition Fall/Winter 2026 line. Additionally, The Olfactory Archive in collaboration with Profumoir offers fragrance experiences, while Leporello Books has curated a library of nearly 100 titles. Services available include a Concierge, Shop & Go Express delivery, and Style Advisor appointments. The flagship store is situated at Via del Corso 418, Rome.
Key facts
- Massimo Dutti opened a flagship store in Rome at Palazzo Ruspoli on October 10, 2026.
- The store covers over 2,000 square meters in the 16th-century palace on Via del Corso.
- Palazzo Ruspoli was bought unfinished in 1583 by the Florentine Rucellai and completed by Bartolomeo Ammannati.
- The Caetani commissioned a monumental marble staircase from Martino Longhi the Younger around 1640.
- The Ruspoli family has owned part of the building since 1776.
- The opening debuts Limited Edition Fall/Winter 2026, shown two days earlier at a runway show in the palazzo.
- For the first nine days, the store hosts The Olfactory Archive with Profumoir, featuring glass holders by Pia Glassworks.
- Leporello Books curated a library of nearly 100 titles, with 20 annotated by its founder.
- Caffè Doria serves coffee at Palazzo Ruspoli on opening day, and from October 9 to 11 at Palazzo Doria Pamphilj.
- Apartamento produced 21 illustrated postcards with Roman addresses.
Entities
Artists
- Bartolomeo Ammannati
- Martino Longhi the Younger
- Pia Glassworks
- Pia Glasswork
Institutions
- Massimo Dutti
- Palazzo Ruspoli
- Profumoir
- Leporello Books
- Caffè Doria
- Palazzo Doria Pamphilj
- Apartamento
- Whitewall
Locations
- Rome
- Italy
- Via del Corso
- Florence
- Barcelona
- Spain
- Palazzo Ruspoli